consulting · advisory

Most will sell you more AI. I also say no.

30 years of experience building software — and a healthy scepticism that means I do not shoehorn AI in where it does not belong. We start with your business, not the technology, and only put AI on the agenda where it actually pays off.

Needs analysis·Business first·AI where it pays·Honest advice
How I work

Business first. Technology after.

I start by understanding what your business actually needs — not by finding somewhere to stick AI. Sometimes the answer is a smart automation; other times a simple process change without a single model involved. I also tell you where AI SHOULD NOT be used.

Why me

Three things not found in a standard pitch.

30 years of experience

I have been building software since 1995. Seen technology waves come and go — and know what lasts.

Healthy scepticism

I do not sell more AI for its sake. The right amount, in the right place — and an honest no where it is a waste.

I build myself

This entire universe — cms · ai-sdk · components · hosting — I built. My recommendations come from someone who ships, not someone who makes slides.

Let us talk

Shall we find out where AI actually helps you?

No elaborate transformation plans. An honest conversation about where AI makes sense in your business — and where it does not. With 30 years of experience and the whole toolbox behind me.

30
years of experience
AI
where it pays
Honest
advice